Software, precisely built.
Futurescale Engaged by Web3 Affiliate Marketing Startup
16% of all eCommerce orders in the US come via affiliates. Meanwhile, the Web3 market is growing at 43% CAGR.
These insights led Pass On co-founders Alastair Band and Dennis Furrer to the conclusion that it's the perfect time to introduce affiliate marketing to the blockchain.
Futurescale CEO Cliff Hall previously worked with both the founders at Boson Protocol, and was excited to be tapped to deliver a crucial component of their new venture.
Connect, Refer, Earn
Pass On is a self-service, blockchain-based, customer acquisition platform where affiliates can create and share referral codes and get rewards whenever a new customer using the code takes some action or actions on the operator’s smart contract.
To the user, it should appear simple and straightforward. In actuality, the system allows for fairly complex layering of required actions on any smart contracts, so that customers can be incentivized to interact more extensively with them.
All of the contract interactions, including the wallet address of the incentivized consumer, is available on the blockchain and monitored by the system.
Futurescale built a rules engine to ensure that payouts to customer and affiliate are handled precisely according to plan, with extensive navigable logging for proof. We used the PureMVC JavaScript port because of its minimal dependency profile and robustness.