By partnering with existing IP and new releases, LALA is providing fans with new points of ownership and access to their favorite stories. The first of those partnerships is with The Wolf of Wall Street (TWOWS).
Hiram Vasquez, LALA's founder, CEO, and huge movie fan describes it this way:
The entire LALA company vision has been developed to redefine the fan experience and create deeper connections for entertainment lovers.
Fans who purchase a LALA collectible will unlock access to a portion of the revenue streams from the movie or show, which will give them fractional ownership to the IP. Until now, fans never had this opportunity.
Beyond the collectibles, fans will become part of a community with a shared goal of celebrating exclusive content and the love of movies and shows. Fans also receive access to exclusive behind-the-scenes content, official merchandise drops, online and offline community events, and other rewards.
LALA aims to revive and extend the love for movies and shows.
Revenue sharing is a natural application for blockchain, and LALA is a novel approach that leverages NFTs to represent a holder's share in those streams .
In fact, LALA's premise was exciting enough to grab the attention of Reddit co-founder Alexis Ohanian and his VC firm Seven Seven Six, who invested early.
Futurescale, due to its extensive experience with unique NFT morphologies, has been engaged to provide technical leadership, acting as a bridge between stakeholders and the offshore development team to ensure the founder's vision is well executed.